EBIF

EBIF-enabled interactive TV is real in 2010.

You've heard of interactive TV before. Many times. This time, it's different.

What's different? All prior attempts suffered from the lack of a standard platform. That meant individual applications had to be written, delivered and displayed differently, on different cable systems.

EBIF fixes that.

What's an EBIF? It's the technical name (Enhanced Binary Interchange Format) for a standardized way to do interactive TV, at a national scale. It's big, because of its reach—to 25 million households, by year-end 2010. That's a lot of eyeballs.

Now, interactive TV can do what it's always intended to do: Increase programming ratings, improve advertising effectiveness, and create a competitive advantage over other video formats.

Canoe Ventures, CableLabs and the EBIF vendor community are making it easy to deploy ITV—at the programming and advertising levels.