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EBIF™

EBIF-enabled interactive TV is real.

You've heard of interactive TV before. Many times. This time, it's different.

What's different? All prior attempts suffered from the lack of a standard platform. That meant individual applications had to be written, delivered and displayed differently, on different cable systems.

EBIF fixes that.

What's EBIF? It's the technical name (Enhanced Binary Interchange Format) for a standardized way to do interactive TV, at a national scale. It's big because of its reach to millions of households across multiple cable systems. That's a lot of eyeballs.

Now, interactive TV can do what it's always intended to do: Increase programming ratings, improve advertising effectiveness, and create a competitive advantage over other video formats.

By working together, cable operators, CableLabs and the EBIF vendor community are making it easy to deploy ITV-at the programming and advertising levels.

Deployment Success Stories

Showtime

Comcast Spotlight

Request for Information: Offers advertisers an effective way to truly ....

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Showtime

Comcast Spotlight

Remind • Record allows cable and broadcast programmers to place ....

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Showtime

Comcast Spotlight

Telescoping is an interactive overlay on a TV commercial that ....

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Showtime

Showtime

Showtime Sports® Interactive: An interactive TV project that enhances ....

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HSN

HSN

HSN Shop by Remote® is now in over 14 million digital Comcast homes nationwide ...

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Rogers

Rogers Communications

Rogers Communications deployed an EBIF app which enhanced the Tour de France ...

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Comcast

Comcast Caller ID

ETV enhances the customer experience by providing services such as Caller ID. Comcast's Triple Play customers...

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Time Warner Cable

Time Warner Cable

Leveraging ETV, cable operators, content providers or advertisers can implement overlays to digital content streams. Time Warner...

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WHY EBIF, WHY NOW?

Making television participatory carries different benefits—and different to-do lists—for different constituents. This is the "you are here" of EBIF and Enhanced TV—click into your area of activity to learn what EBIF can do for you:

  • Advertisers/Agencies
  • Programmers/Broadcasters
  • Application Developers

NEWS

The latest on EBIF in the news:

  • CableLabs® ETV Interop Showcases Wide Variety of Interactive Apps
  • CableLabs assisted in the development of the ExpandTV Guidelines and ensured their consistency with the Cable Application User Experience Guide.
  • CableLabs® Demonstrates Newest Advertising Specifications
  • Platform Maturity and Versatility Are Hallmarks of CableLabs® ETV Interop

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