Comcast Spotlight

Telescoping is an interactive overlay on a TV commercial that allows advertisers to free themselves from the restrictions of a 30-second commercial and extend messaging about their product or service on demand. Telescopic spots are more effective than non-telescopic spots across four measures*

  • Purchase Intent
  • Attitude toward brand
  • Attitude toward ad
  • Day after recall

Telescoping has been shown to have superior ad recall, equal to or better than 3-repeat linear spots.*

*Source: Beyond :30, Interactive Institute, 2006

Watch this short video clip to experience interactive telescoping:

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