Why Should Advertisers & Agencies Care About EBIF?
We'll give you 25 million reasons.
If the chief tenet of advertising is reach, EBIF delivers.
Think of it this way: Your brand, in front of 25 million TV viewers, who finally have a way to take immediate action. Their click, using the TV remote, connects them to your product coupons, samples, or additional information.
That means that both local and national ad sellers can combine the known power of video advertising, with the impact of direct mail and Internet marketing. Result: Higher CPMs.
EBIF differs from earlier interactive TV efforts because it was built to work on fielded and new digital cable set-tops. By year-end 2010, some 25 million TVs will be enabled to display EBIF applications, of a total potential footprint of all capable digital TVs.
In short, EBIF is a big and important step toward a truly national interactive TV footprint. For you, it's an opportunity to interact with millions of cable subscribers, who are already engaged with their favorite programming.
How Do Advertisers & Agencies Work with Cable & Canoe?
If you're interested in the national scale of the EBIF footprint, and want to spread your brand across the broad and growing landscape of 25 million set-tops (in 2010), the way in is through any of Canoe's content partners.
The sales teams of the involved programmers and networks will gladly work with you to create an interactive TV campaign that runs across the Canoe national iTV platform.
Canoe is not a traditional media sales organization. However, Canoe's agency/client relations team can and will work with advertisers and their agencies to facilitate these communications. Canoe is available (and excited about!) consultation of the iTV ad-buying and creative process.
Want more information? Call or call 212-364-3611 and ask for the Canoe Ventures Network Relations team, or click here to reach us: learnmore@canoe-ventures.com.