Why Should Application Developers Care About EBIF?
For applications developers, the EBIF specs create a nationwide market for vendors to sell into, with opportunities for hardware and software products as well as applications development expertise.
Cable operators work with developers to create applications based on EBIF, to enhance local advertising or other offerings, like navigation and customer care features. Cable operators are currently deploying EBIF user agents into their subscribers' set-top boxes. The rate of deployment varies by MSO, but the year-end 2010 target is 25 million units.
Canoe Ventures works with developers to create EBIF-based advertising applications for use by networks wanting to insert interactivity into national programming or advertising.