Why Should Advertisers & Agencies Care About EBIF?


If the chief tenet of advertising is reach, EBIF delivers.

Think of it this way: Your brand, reaching millions of cable subscribers represented across multiple operators, is now actionable. Viewers will click, using the TV remote, connecting them to product coupons, samples, or additional information.

National ad sellers can combine the known power of video advertising with the impact of direct mail and internet marketing. Result: Greater customer engagement. EBIF differs from earlier interactive TV efforts because it was built to work on both traditionally deployed and new digital cable set-tops.

The suite of SaFI (Stewardship and Fulfillment Interface) specifications issued by CableLabs makes the reach to a national footprint of cable subscribers possible. Watch this short video clip to learn more about SaFI: