Why Should Programmers and Broadcasters Care About EBIF?

Simple answer? Because it's a way to make your programming better. More participatory, more immersive. It lets you include a clickable thing, into a show or an ad, that's editorially complementary to the content.

Programming enhanced with interactivity has been proven to significantly driving ratings -- which drive CPMs. It lets you engage your viewing audiences with additional content dimensions that aren't otherwise available in a linear video environment.

How Do Content Owners Get Into EBIF?

First of all, you will need to develop an EBIF application. CableLabs can provide support through our EBIF Developer Support Program.