EBIF™

EBIF-enabled interactive TV is real.

You've heard of interactive TV before. Many times. This time, it's different.

What's different? All prior attempts suffered from the lack of a standard platform. That meant individual applications had to be written, delivered and displayed differently, on different cable systems.

EBIF fixes that.

What's EBIF? It's the technical name (Enhanced Binary Interchange Format) for a standardized way to do interactive TV, at a national scale. It's big because of its reach to millions of households across multiple cable systems. That's a lot of eyeballs.

Now, interactive TV can do what it's always intended to do: Increase programming ratings, improve advertising effectiveness, and create a competitive advantage over other video formats.

By working together, cable operators, CableLabs and the EBIF vendor community are making it easy to deploy ITV-at the programming and advertising levels.