Anatomy of an EBIF App—From One End to the Other

The five-part flow of an interactive application

When it comes to making a clickable thing appear on the TV screen—whether it's associated with a TV show, or an advertisement—there's a beginning, there's a middle, and there's an end. This document lays out that interactive TV journey, from start to finish.

EBIF starts with the idea, becomes an interactive TV application, and ends with the aggregation of all viewer interactions.

Between the two are five stages: Creation, Delivery, Playout, Fulfillment, and Support.

Lean more about the complete EBIF story below or download our PDF.

creation delivery playout fulfillment support